INTERNATIONAL BEST-SELLING RETAIL BOOK, THE ULTIMATE RETAIL MANUAL

Mr. McNulty's purpose for writing this manual was to share the knowledge he gleaned throughout his 30-year career within the retail sector. He would often ruminate, periodically, about how much further along he would have been in his retail career if he had received one book (instead of haphazardly attempting to gather retail information from numerous sources) that had compiled a wealth of leadership principles. This would have allowed him the opportunity to assimilate a culmination of tangible and poignant knowledge achieved through 'Empirical Results' as opposed to 'Theoretical Ideas' from a ONE SOURCE, which would immediately increase his retail acumen.

Due to numerous student requests, Penn State University now offers "The Ultimate Retail Manual" for sale in the Pattee and Paterno Library for all students.  

Intuitively, Mr. McNulty yearned for ONE BOOK that contained an amalgamation of successful retail constructs, paradigms, and protocols. He wrote "The Ultimate Retail Manual" to assist retail and business leaders in providing a unified and congruent business instrument that will align all their employees and managers with the knowledge they need to become true servant leaders. 

Mr. McNulty's PROPRIETARY 10-PILLAR SYSTEM was successfully implemented at Home Depot, Lowe's, ShopKo, Barnes & Noble, PetSmart, Toys R Us, and Festival Foods regardless of product mix, annual sales volume, or physical location. Mr. McNulty developed a transformative and highly portable system that is extremely effective when executed consistently. Additionally, when leaders apply these principles, they can significantly reduce the time needed to achieve their career aspirations. 

The Ultimate Retail Manual is a "Hybrid Crossover Business Manual" designed to assist retailers and businesses with their financial endeavors by increasing gross margin, maximizing per-square-foot revenue, and capturing additional market share. The manual was created to assist new and experienced retail leaders (department managers to C-suite executives) in acclimating to an experiential environment, supplementing and enhancing their existing retail acumen.

The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World has an {international presence} that is resonating with readers in 28 countries around the world: The United States, France, Italy, England, Scotland, Ireland, Canada, Germany, Mexico, India, Spain, Sweden, Poland, Lithuania, Vietnam, South Africa, Taiwan, Croatia, Australia, Costa Rica, Indonesia, Belgium, Denmark, Brazil, Mauritius, Netherlands, Japan, and The United Arab Emirates.

New Retail Ethos just received an order from a second BIG BOX retailer, which purchased the manual for all its employees and leaders throughout the company. These retailers are passionate about investing in their leaders and employee growth.

-Best-Selling Retail Manual

-Best-Selling Retail Book 

▶ ▶ ▶ "Investing in yourself and your employees is ALWAYS a winning proposition." ◀ ◀ ◀

(FOUNDER & CEO JEFFREY P. MCNULTY)