INTERNATIONAL BEST-SELLING RETAIL/BUSINESS BOOK

Mr. McNulty's purpose for writing this manual was to share the knowledge he gleaned throughout his 30-year career within the retail sector. He would often ruminate, periodically, how much further along he would have been in his retail career if he had received one book (instead of haphazardly attempting to gather retail information from numerous sources) that had amassed a surfeit of leadership pillars. This would have allowed him the opportunity to assimilate a culmination of tangible and poignant knowledge achieved through "Empirical Results" as opposed to "Theoretical Ideas" from ONE SOURCE that would immediately increase his retail acumen.

Because of numerous student requests, Penn State University now carries "The Ultimate Retail Manual" in the Pattee and Paterno Library for all students to purchase.  

Intuitively, Mr. McNulty was yearning for ONE BOOK that contained an amalgamation of successful retail constructs, paradigms, and protocols. He wrote "The Ultimate Retail Manual" to assist retail/business leaders with providing a unified and congruent business instrument that will align all their employees/managers with the knowledge they need to become true servant leaders. 

This dynamic and proven blueprint was successfully implemented in every retail store/district that Mr. McNulty worked in, regardless of product mix, annual sales volume, or physical location. Mr. McNulty developed a transformative and highly portable system, yet extremely effective when executed consistently. In addition, when leaders employ these principles, they can drastically shorten the time required to achieve their career aspirations. 

The Ultimate Retail Manual is considered a "Hybrid Crossover Business Manual" to assist retailers/businesses with their pecuniary endeavors by increasing gross margin, maximizing per square-foot revenue, and capturing additional market share. The manual was created to assist any new or experienced retail leader {department manager up to the C-suite executive} with acclimating to an experiential environment while supplementing and enhancing their existing retail acumen.

The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World has an {international presence} that is resonating with readers in 24 countries around the world: The United States, France, Italy, England, Scotland, Ireland, Canada, Germany, Mexico, India, Spain, Sweden, Poland, Lithuania, Vietnam, South Africa, Taiwan, Croatia, Australia, Costa Rica, Indonesia, Belgium, Denmark, Brazil, and Japan.

New Retail Ethos just received an order from a 2nd BIG BOX retailer purchasing the manual for all its employees and leaders throughout their entire company. These retailers are passionate about investing in their leaders and employee growth. 

▶ ▶ ▶ "Investing in yourself and your employees is ALWAYS a winning proposition." ◀ ◀ ◀

(FOUNDER & CEO JEFFREY P. MCNULTY)