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This book reads more like a handbook than a textbook, although it could easily be a text for an independent study course.
McNulty uses a ton of examples from his experiences to illustrate principles he suggests.
Several themes pervade the book:
1. Work ethic is huge; don’t expect much to happen without it.
2. Be upfront, kind and civil with all people all the time.
3. Communicate and cooperate with everyone.
4. Never, burn any bridges.
The book is organized into 25 chapters, each on target aimed at a limited topic.
Most chapters are a 10 to 15 minute read, with time to highlight or note salient points.
The chapter content does not wander. It stays focused, has a lot of specific detail and is eminently practical with step-by-step organization.
The book pays attention to hiring, firing and managing employees. It is equally detailed in terms of the layout of the store, cleanliness and other environmental factors.
Positive interaction between employees and customers is a major theme in the book.
Nothing is overlooked: displays, the store entrance, the parking lot, carts, lighting, signs, pricing goods and handling complaints.
Company and store culture is stressed at every turn and McNulty pushes integrity.
The author realizes that business is really based on positive interactions between different people, and everyone working is a part of a team.

~ Edward Byrne, Brillion (Wis.) News~ 

This book reads more like a handbook than a textbook,  A really easy read for those of us that really need to understand the magic and science that is retail. Jeff has crafted a comprehensive manual based on decades of experience and best practice and updated it for the "New Normal" where customers are much better informed, have more choices and have way more competitors queuing up to serve them at their convenience. For us "students" of retail - it's also a very entertaining read. Highly recommended! 

~  Danny Edsall, Principal at Deloitte Consulting

 If you want a detailed guidebook to properly run your retail operations and create loyalty, not only for your customers but for your Team Members, this is the book for you. It's full of valuable insight and written from a place of experience. Jeffrey's authenticity and clear "been there, done that" approach ensures that the best practices outlined in this book will bring you retail success. Whether you're just starting off your retail career, or you've been in this world for many years, you will derive great benefit from this book. 

 I find this book as a great inspiration for individuals who wants to progress and thrive in the retail world. Jeffrey outlines the important steps on how to be successful in the retail business. His experience reflects on the leadership style that can help retail society to progress further in the digital world. The retail world is fascinating because we face various situations on a daily basis. However, with "The Ultimate Retail Manual" we have clear guidance on how to navigate and succeed in the retail world. 

 It was extremely refreshing to find a book that contained a massive amount of retail information all within ONE BOOK. This retail manual was written for any level of leadership (like Mr. McNulty said, department manager up to the C-Suite executive). I was amazed at the amount of useful yet simple retail strategies that were provided. Throughout the entire book, Mr. McNulty gives you numerous examples of how he executed each pillar during his retail career with fantastic results. This retail manual will increase any leaders retail knowledge while opening their eyes to the myriad of ways to satisfy their guests and employee’s, increase sales, improve gross margin, decrease turnover, and attract the best talent. 

In reading through the book, I was intrigued by the concise, poignant and accurate explanations of how to execute the ten pillar strategies and how each organization can benefit from these concepts. I would also like to add, that the book is predominately about the retail sector, however I found that the principles can be utilized in most business settings, therefore I would like to call the book a CROSSOVER BUSINESS TOOL that will assist not only retail companies but should include other businesses as well. 

This is a very helpful, well written manual for anyone that is managing in today's retail world. I can't say enough about how much content this manual has and yet is easy to read. I highly recommend it to anyone managing people and trying to figure out how to move forward in a fast changing world. 

The Ultimate Retail Manual is more than a brilliant guide on how to succeed in the changing retail world; it is also a powerful easy read book on how to build culture, hire talented people, innovate, and execute now and into the future. I would strongly suggest this book if you are a recent college graduate or a veteran business person, as this manual has impactful strategy, coaching, and inspiration for all. Well written by an author who you can tell has walked the walked in business and leading teams. Five stars all the way! 

If you need to quickly get up to speed on the retail industry and many of the challenges and perspectives necessary to quickly gain competence in this industry. This book is loaded with insights and approaches to solve them. Jeffrey has a very matter-of-fact style that focuses on the fundamentals of best practices which makes this a great cookbook for success. 

This book is the ultimate read for all Retail Leaders. The book gets right to the heart of retailing and how to be successful is the retail industry. Buy it now!!! 

As I read the examples in this book, I can see retailers who made those mistakes. The advice given taken as a whole will put your company in the company of top retailers. I highly recommend this book. Well done.