Retail consulting book to assist retail/business leaders with achieving their goals, expeditiously.

Mr. McNulty's purpose for writing this manual was to share the knowledge that he has gleaned throughout his 30-year career within the retail sector. He would often ruminate, periodically, how much further along he would have been in his retail career if he had received one book (instead of haphazardly attempting to gather retail information from numerous sources) that had amassed a cacophony of leadership pillars. This would have afforded him the opportunity to assimilate a culmination of tangible and poignant knowledge achieved through "Empirical Results" as opposed to "Theoretical Ideas" from ONE SOURCE  that would immediately increase his retail acumen.

Intuitively, Mr. McNulty was yearning for ONE BOOK  that contained an amalgamation of successful retail constructs, paradigms, and protocols. He wrote "The Ultimate Retail Manual" to assist retail/business leaders with providing a unified and congruent business instrument that will align all of their leaders with the knowledge they need to become servant leaders. 

This dynamic and proven blueprint was successfully implemented in every retail store/district that Mr. McNulty worked in regardless of product mix, annual sales volume, or physical location. Mr. McNulty developed a system that is transformative and highly portable, yet extremely effective when executed consistently. In addition, when leaders employ these principles they can drastically shorten the time required to achieve their career aspirations. 

The Ultimate Retail Manual is considered a "Hybrid Crossover Business Manual" to assist retailers/businesses with their pecuniary endeavors by increasing gross margin, maximizing per square foot revenue, and capturing additional market share. The manual was created to assist any new or experienced retail leader (department manager up to the C-Suite executive) with acclimating to an experiential environment while supplementing and enhancing their existing retail acumen.

The retail manual has a {international presence} that is resonating with readers in France, Italy, UK, Ireland, Canada, Germany, Mexico, and Australia.

New Retail Ethos just received an order from a major retailer that is purchasing the manual for all of its employees and leaders. This retailer is passionate about investing in its leaders and employee's growth. 

Your Feedback

I would love to hear your feedback and perspective on the manual. I hope you enjoy reading the book. If you are satisfied with the content, I would be honored if you would give me a positive Amazon review. Thank you for allowing me to assist you with your retail & business endeavors.




This book reads more like a handbook than a textbook, although it could easily be a text for an independent study course.
McNulty uses a ton of examples from his experiences to illustrate principles he suggests.
Several themes pervade the book:
1. Work ethic is huge; don’t expect much to happen without it.
2. Be upfront, kind and civil with all people all the time.
3. Communicate and cooperate with everyone.
4. Never, burn any bridges.
The book is organized into 25 chapters, each on target aimed at a limited topic.
Most chapters are a 10 to 15 minute read, with time to highlight or note salient points.
The chapter content does not wander. It stays focused, has a lot of specific detail and is eminently practical with step-by-step organization.
The book pays attention to hiring, firing and managing employees. It is equally detailed in terms of the layout of the store, cleanliness and other environmental factors.
Positive interaction between employees and customers is a major theme in the book.
Nothing is overlooked: displays, the store entrance, the parking lot, carts, lighting, signs, pricing goods and handling complaints.
Company and store culture is stressed at every turn and McNulty pushes integrity.
The author realizes that business is really based on positive interactions between different people, and everyone working is a part of a team.


 If you want a detailed guidebook to properly run your retail operations and create loyalty, not only for your customers, but for your Team Members, this is the book for you. It's full of valuable insight and written from a place of experience. Jeffrey's authenticity and clear "been there, done that" approach ensures that the best practices outlined in this book will bring you retail success. Whether you're just starting off your retail career, or you've been in this world for many years, you will derive great benefit from this book. 


 I find this book as a great inspiration for individuals who wants to progress and thrive in the retail world. Jeffrey outlines the important steps on how to be successful in the retail business. His experience reflects on the leadership style that can help retail society to progress further in the digital world. The retail world is fascinating because we face various situations on a daily basis. However, with "The Ultimate Retail Manual" we have clear guidance on how to navigate and succeed in the retail world. 


 It was extremely refreshing to find a book that contained a massive amount of retail information all within ONE BOOK. This retail manual was written for any level of leadership (like Mr. McNulty said, department manager up to the C-Suite executive). I was amazed at the amount of useful yet simple retail strategies that were provided. Throughout the entire book, Mr. McNulty gives you numerous examples of how he executed each pillar during his retail career with fantastic results. This retail manual will increase any leaders retail knowledge while opening their eyes to the myriad of ways to satisfy their guests and employee’s, increase sales, improve gross margin, decrease turnover, and attract the best talent. 


In reading through the book, I was intrigued by the concise, poignant and accurate explanations of how to execute the ten pillar strategies and how each organization can benefit from these concepts. I would also like to add, that the book is predominately about the retail sector, however I found that the principles can be utilized in most business settings, therefore I would like to call the book a CROSSOVER BUSINESS TOOL that will assist not only retail companies but should include other businesses as well. 


This is a very helpful, well written manual for anyone that is managing in today's retail world. I can't say enough about how much content this manual has and yet is easy to read. I highly recommend it to anyone managing people and trying to figure out how to move forward in a fast changing world. 


Here is my latest fiXit podcast where I discuss how "The Ultimate Retail Manual" can assist the Power Sports industry with creating massive differentiation.

Check out my latest radio show appearance on BIZTALK WHBY 1150 where I discuss my new book and assist retailers/businesses with adapting to the New Retail Ethos.

Files coming soon.

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Retail Consultancy

Bespoke Services to Match your Needs

We are a business and management consultancy firm which assists retail organizations and businesses (regardless of size, scope, or niche) with alleviating and addressing common "Pain Points" through all facets of retail consulting, anticipatory intelligence, instructional programs and pragmatic delivery of retail concepts while working with you to fulfill your aspirations. 


At New Retail Ethos, we focus on increasing top-line revenue, addressing operational inefficiencies, providing innovative concepts that proliferate market share, imparting a proven system to drastically improve employee/customer engagement, and deliver merchandising concepts that generate increased profitability.

Our business and management consulting services are available for retail workshops, private venues, seminars, classroom instruction, one-on-one tutorials, advisory services, on-site evaluations, phone consultations, and public speaking engagements.

Contact us today for information on bulk book discounts for retailers, businesses, collegiate institutions, high schools, nonprofits, and organizational entities.


Frequently Asked Questions

1. What kind of services do you offer?

At New Retail Ethos we tailor our programs to match your "specific needs." Regardless of your company size (niche player to Big Box Retailer), we will accommodate your requests.

2. What is your current pricing model? 

Our pricing is determined by the size, scope, and requirements of your project. We strive to satisfy your business needs. We offer hourly rates, daily rates, monthly & yearly retainers, or project rates. 

3. What kind of training do you provide?
We can provide classroom instruction, one-on-one tutorials, workshops, corporate retreats, store/district specific on-site training, public speaking engagements, hands-on demonstrations to communicate retail concepts, phone consultations, PowerPoint presentations, and private sessions. Just ask and we will do our best to match your criteria.

4. Can you perform a workshop centered around your new book?

Yes, we can! The seminar can be held for one day or up to three days depending on your requirements.

5. How can I purchase your book in another country?

You can purchase the manual through Amazon within your regional area. In addition to readers in the United States, The Retail Manual is resonating with readers in Canada, Ireland, UK, France, Italy, Germany, Mexico, and Australia.


Professional Customer Service


Our goal is to make sure we support you every step of the way. If there is ever an issue, our customer service staff are readily available to assist you in resolving your issue. We value your business!

Committed to Quality


We believe quality should never be a compromise. No matter what service you're looking for, we guarantee reliability. We want you to feel confident that your selection of New Retail Ethos for your business needs is of the utmost importance to us.

100% Satisfaction Guaranteed


While working with us, we want you to be completely happy with the experience. If you have questions about us, our services, or our mission, feel free to reach out. We hope you continue to collaborate with us for many years to come. 

About Us

Our CEO & Founder, Jeffrey P. McNulty is considered a "Hybrid" in the business world as he has 30 years' experience as a Retail Executive for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix Supermarkets, and Festival Foods as well as over 14 years of tenure as a Retail Market Research Analyst. He has conducted over 800 consultations/engagements with clients on Wall Street, Hedge Fund Managers, and Equity Investment Partners on the retail sector throughout his career. 

He just published his new book called:   

The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World.

What We Do

New Retail Ethos passionately believes in assisting retail organizations and businesses with improving: 

1.   Top-Line Revenue 

2.   Operational Inefficiencies 

3.   Market Share 

4.   Employee Engagement 

5.   Customer Service 

6.   Merchandising Concepts 

7.   Net Income 

8.   Talent Acquisition 

9.   Talent Retention 

10. Brand Recognition

11. Organizational Culture  

***From Niche Player to Big Box Retailer, we have you covered***

Contact us today to schedule your "FREE" consultation for our Retail Consulting services. We pride ourselves on providing 100% customer satisfaction for our clients. Please call: 844-669-2888/920-888-2118 or email us at

Contact Us

We Care About Your Satisfaction

New Retail Ethos, LLC

P.O. Box 323 Wrightstown, WI 54180, US

(844) 669-2888 or (920) 888-2118


Open today

09:00 am – 05:00 pm

Monday - Friday: 9:00am - 5:00pm (CST)

Saturday - Sunday: Closed

Major Holidays: Closed